Magnetic Products, Inc Announces Brand Refresh

Magnetic Products, Inc. Draws Inspiration from Its Midwest Roots in Brand Refresh

The company announces a refreshed logo, brand promise, and visual identity to reflect its customer-first culture.

Magnetic Products, Inc. today unveiled a refreshed brand, including an updated logo and brand promise. This change is part of a months-long initiative. Starting today, the company will combine its offerings into one simple statement – “Engineered Metal Control Solutions.” This statement better reflects what we do: design and manufacture industrial magnetic separation and material handling solutions for the food processing, bulk processing, and metal forming industries.

Simplifying Our Promise

Alongside simplifying our product descriptions, we have also refined our promise to customers. In a market flooded with companies vying for the title of “global leader,” Magnetic Products, Inc. has chosen a different path. We promise to provide “Practical Guidance and Uncompromising Service.”

True to our Midwest roots, our family-owned company embraces an authentic voice. We are committed to being there for the industries we serve, whether they are customers or not.

Our Approach to Customer Interaction

“When you talk to us, we aren’t going to try to sell you a piece of equipment just because we have your attention,” says Kyle Rhodes, Executive Vice President at Magnetic Products, Inc. “Even if you come to us looking for equipment, we will take the time to understand your application and the challenges you face. We want to know if a new piece of equipment will even help. We would rather assist you in fixing a process—even if that means we don’t make a sale—than sell you a product you don’t need.”

He continues, “We are in the business of protecting the food supply and helping manufacturers improve their processes. We do this by combining our experience and curiosity with site visits and open dialogue. This allows us to understand customer processes and offer practical guidance. If we sell a product too, that’s great, but that’s never been our primary objective.”

The Value of Trust

Director of Sales and Marketing, Kris Tennyson, adds, “Don’t get us wrong, our products are great. We have talented engineers and skilled tradespeople designing and building our equipment. We also have a full R&D department creating new products that approach metal control in entirely new ways. However, our customers come to us because they need someone to help them solve an application in their plant, not because they want to buy a specific product from a specific company. They trust us, and they know we care.”

Connecting Staff to Our Mission

The refreshed brand promise allows Magnetic Products, Inc. staff in all areas to feel connected to the company’s mission. It reaffirms their commitment to our long-held corporate values—Excellence in the Ordinary, PhD in Customer Service, and No Red Tape, among others.

Living Our Values

“This refresh isn’t us trying to plan for a future state,” Kyle explains. “We’ve been living and breathing these values for more than 40 years. We’re just putting them front and center. When you choose to do business with Magnetic Products, Inc., you’re choosing practicality and resourcefulness, integrity, and authenticity; that’s just who we are.”

Conclusion

In conclusion, our brand refresh reflects our commitment to our customers and our industry. We aim to be the leading provider of advanced metal control and material handling solutions. Our focus is on helping industrial clients improve product purity, operational efficiency, and equipment reliability through innovative technology and expert support.

Need to speak with an MPI Expert? Email info@mpimagnet.com, or phone 248.887.5600×1.